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The Digital Den

When work is play and play is work The Digital Den

Foursquare Flaunts its Data

One of the more interesting things about data is how it gets used. Specifically, I’m talking about when companies use data as a marketing tool for infographics, product promotion or just something cool.

For anyone not familiar with Foursquare, it’s a geo-location app for iPhone, Blackberry or Android that allows you to “check in” to a store or restaurant.  Some retailers will have an offer or discount for checking into their business while the system has badges to reward you activity.  (In a moment of braggadociousness, you can check out all my badges here.)

With Foursquare 101 out of the way, take a look at something dandy they are doing with their service where they are presenting a visual representation of the last few months of check-ins. Cities they’ve mapped out include New York, London, and Moscow, but you can enter any city you’d like, like Walla Walla, Washington.

I love when companies can use data creatively. Until this heat map, I pictured a server with a counter somewhere sitting in a dark, cold room just clicking away every time someone makes a check-in. It’s good to see how Foursquare activity is being used.

Give this a click and see how your city performs.

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