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The Digital Den

When work is play and play is work The Digital Den

Saving Your Data Isn’t BS

If you were not familiar with SlideShare, I’d recommend giving it a peek. It’s a great resource for a number of different bits and pieces of information in a simple, easy-to-digest format.  There are some great finds there which I find to be great inspiration sources for different things.

I recently stumbled upon a presentation entitled Death to BS (um, properly spelled out there, but I know you’ll get the gist) by Brad Frost that highlights a number of interesting bullets that directly pertain to our business of storage. Take a gander at these stats:

  • There are 4,500,000 photos uploaded to Flickr daily
  • There are 40,000,000 photos uploaded to Instagram daily
  • There are 300,000,000 photos uploaded to Facebook daily
  • In 2000, there were 86,000,000,000 photos taken. In 2012, the number was 380,000,000,000
  • There are 72 hours of video uploaded to YouTube every minute
  • Each month, there are 4,000,000,000 hours of video watched each month on YouTube
  • 90% of data ever created was done within the last 2 years.

I’ll stop there and let that sink in a minute.  Let’s see a quick show of hands of anyone who may be freaked out right now.

The amount of data consumption isn’t something that you think about. (Well, we do. It’s kind of a job perquisite.)  We’ve done informal polls on our social channels to see how many people regularly backup their data and the statistics are staggeringly small with reasons ranging from people being too busy (or too lazy) to not knowing how to do so.

People are curating content at an alarming rate, and there is nothing to indicate that it will slow down. We’re cool with that. For the sake of “job security”, please, make more.

But what then?

Well, that’s what Seagate Central is for. With this device now available at your favorite retailer, you can access your content from anywhere through our Seagate Media App. With capacities ranging from 2TB-4TB, this compact device can take all the content you throw at it and shout “FEED ME MORE!”

Creating a backup of your computer is a snap as it comes with our premium software and even works with Time Machine®. We’re just doing our part to eliminate excuses to not backup your computer.

So let’s make a deal.

You keep posting photos, creating videos, making memories and savoring special moments. We’ll keep making the devices for you to save it on and make it available for you when you need it the most.

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