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The engine of the Bugatti Veyron

Why Are Hard Drives Built Differently — and Does It Matter?

The engine of the Bugatti Veyron

A minivan and a Bugatti Veyron are both just cars, right?

Would you drive a minivan around the race track? Doesn’t quite sound like the most thrilling experience, does it? A formula race car around a race track — now that sounds like a thrill!

Much like a car, choosing the right hard drive for your application can be critical to your experience.

It’s crucial to think about how the specific design of a hard drive varies to deliver the right performance, reliability and overall experience for each different application.

But I love my workhorse!

Of course, you love your minivan and you trust it to haul you and your kids all over to school, work, gymnastics, space camp and on trips to your nearest national park. So you might be satisfied to drive a minivan around the racetrack.

But consider the ramifications. As you speed around the track you’re bound to get worried that the tires will blowout any minute (they’ll sure get hot quick!), and you’re not going to be able to take the corners fast enough to avoid being lapped by other racers. The van will be leaning, you’ll feel prone and loose in it rather than balanced and protected like you would in a proper racing machine.

Why is this? You know your minivan leverages the same basic components as a sports car, and might be made by the same automaker. So why are the two so different?

Of course, it comes down to the demands of high-speed racing versus suburban streets. For either situation, you want your vehicle to have right combination of components — those are what make one car a sports car, and the other a minivan.

Right combination of chassis, heads, media, firmware

Use the right hard drive for the right jobThe same thing applies to hard drives. At Seagate our engineers make sure we have the right combination of chassis, heads, media, firmware and other features so that no matter what application our drives are going into, we have the right performance and you’ll have the right experience, appropriate for your application.

Seagate engineers perform months and months of testing to make sure each type of drive really performs the way that we know they need to when they’re put in each very different environment.

Rotational Vibration is a prime example

For example, different drives perform differently when subjected to Rotational Vibration (RV) — the kind of vibration a drive will experience when it’s put in an environment with lots of other drives that all spin up a lot for high workloads.

Besides the different media, heads, electronics specified to fit each job performed by our varied drives like Desktop HDD, NAS HDD, Surveillance HDD or Enterprise NAS HDD, different specialized motor designs, firmware features and special RV sensors make a huge difference in how any drive responds to vibrations and performs in an always-on, multi-drive, high data-intensity environment.

In the end, if you’re a system integrator, IT manager, cloud builder or any kind of technology decision maker, there’s one thing you really want to know: what is your application environment, and what hard drive is built for that environment. Understanding and heeding the answers will keep your operation running at peak productivity. But using the wrong drive in the wrong application could be a huge detriment to the success of your storage solutions.

JEFF POPP, CASEY LORENZEN (CO.ALITION)

CO.ALITION’s Smart Backpack with Wireless Storage on ABC Show “Shark Tank”

JEFF POPP, CASEY LORENZEN (CO.ALITION)

One of our most interesting partners in design is a brilliant startup called CO.ALITION — a company whose founders have devoted their lives to finding the best ways for people to carry what’s important to them. That’s right, they make bags and backpacks — what’s so brilliant about that? How about a backpack with an integrated 2TB Seagate Wireless hard drive, a built-in rechargeable power supply, and an elegant system to channel your device cords through neat, accessible ports.

“As our lifestyles, needs and technology have changed over time, so have the means in which we carry,” says CO.ALITION co-founder Jeff Popp. “We integrate smart mobile technology into functional lifestyle bag designs that work with and empower the rest of your devices.”

It’s a city backpack, a school backpack, a commuter backpack, a phone charging backpack, an upload your photos backpack — but most of all, it’s a work backpack for everywhere you work and everything you need.

Get a personal CO.ALITION demo on “Shark Tank”

You can watch CO.ALITION’s Jeff Popp and Casey Lorenzen show off some of their killer tech on today’s episode of ABC’s popular show “Shark Tank” — see it on ABC Tonight at 9pm (8pm Central), or look for Season 7 Episode 15 and watch on demand on YouTube here.

CO.ALITION’s amazingly well-planned backpack features a Seagate Wireless hard drive — onboard storage that works wirelessly with phones and tablets so you can view and upload files, no matter where you are. Now you can make sure your smartphone and tablet will never run out of memory by keeping large digital files in your backpack — on the drive — and off your devices.

“Today, we need to carry more than just physical objects. Our tech backpacks are the first ever to address true digital carry and storage,” says Popp. “The fully integrated wireless hard drive works with phones and tablets to give you the ultimate mobile work station. When you have quick wireless access to all your files and media without an internet connection, it’s a personal cloud service that goes everywhere you do.”

The company’s designs are a real breakthrough — yet once you think about it, CO.ALITION’s clever approach fits perfectly the way we interact today with both the real and digital worlds. As Fast Company magazine said, “Having files and power integrated into the bag you carry your headphones and other personal items in only makes sense.”

Experienced in the outdoors, pioneers in smart wearable tech

Popp explains CO.ALITION is different than other lifestyle brands on the market, because of their extensive background in pack design, mostly from the technical, outdoor world — which means they know their stuff when it comes to bags. “However, what really differentiates the brand is the fact we’re pioneering the smart bag market in the wearable technology realm, says Popp. “We’re the first brand to deliver a smart bag to market and the only brand to have an integrated wireless hard drive in a bag.”

Besides having up to 2TB of digital storage integrated in your backpack, CO.ALITION’s many other features make powered living simple and elegant, including:

  • INTEGRATED POWER CABLE — All included and seamlessly integrated into the pack for no-fuss charging of the pack and your devices.
  • POWER — Computerized smart charging power system charges your devices as fast and safely as possible.
  • PASS-THROUGH CHARGING — The only charging system that can charge BOTH the pack’s power supply AND your device at the same time from one single wall outlet cord.
  • MAGNETIC BUCKLES — Tamper proof, yet they’re the easiest and most secure buckles you’ve ever used
  • ROUTE CABLES TO ANY POCKET — Don’t limit yourself to where you can charge your devices. Route your cable through ports to any pocket in the bag.
  • INTEGRATED RAINFLY — Keep all your gear dry when the weather turns for the worse with the included water-proof rainfly.
  • BAG DESIGN — Simple, clean, versatile. Great for commuters, travelers, and for every environment from the office to the streets.

Why bring the product into the Shark Tank? “We thought it made sense for CO.ALITION because our smart backpacks are such a new concept and market that it would a great opportunity to partner up with a proven investor that could help us establish market leadership right out of the gate,” says Popp.

Shark Tank is a critically-acclaimed reality show that aims to promote entrepreneurship. And an award-winning one — in 2014 and 2015 it won the Emmy Award for Outstanding Structured Reality Program. In the show, entrepreneurs get the chance to bring their ideas to fruition by presenting their ideas to the “sharks” in the tank — five titans of industry who made their own dreams a reality and turned their ideas into lucrative empires. The contestants try to convince any one of the sharks to invest money in their idea.

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A&S Magazine Seagate Cover Story

What Does 10 Years of Security Storage Innovation Look Like?

A&S Magazine Seagate Cover StoryA&S Magazine, the leading international security industry magazine for professional buyers, launched into 2016 with a cover story titled “10 Years in Security: Seagate Leads on Innovation.”

Why did the magazine choose to focus on Seagate?

Seagate just passed our tenth year leading the industry’s development of surveillance-optimized storage, so we’re taking the opportunity to highlight these advances, along with those of many of our partners — leaders who develop the security systems that help stop various bad actors around the world, from home burglars to terrorists to drug traffickers to bank robbers.

The A&S article calls Seagate’s product development efforts “a game changer for the video surveillance industry,” describing how Seagate more than a decade ago, as the R&D leader storage technology, worked with the security industry to identify the then-current and future requirements, and figured out what capabilities storage technology would need to support future systems that would utilize more video inputs, faster streams and ever-higher-definition video.

Storage advances change the game

“Over the last decade Seagate has invested heavily in R&D for surveillance storage, keeping up with the fast-changing demands of increased video quality, number of cameras and analytics,” says the article. “In the video surveillance industry, it’s normal to see innovations in cameras receiving most of the spotlight, but Seagate’s development over the years shows how critical it is for HDDs to evolve, to ensure cameras and surveillance recorders reach their potential.”

A&S decided to illuminate Seagate’s innovations, the company’s focus on anticipating market developments, and its strengths building relationships with partners. They look at how a strategic focus on the right storage for the application serves the increasing demand for smarter security and surveillance infrastructure.

“Because of a lot of engagement with our key customers like Hikvision and Dahua, we realized that it’s a very unique market that’s different from the standard consumer setup box-DVR application,” says BS Teh, Seagate senior VP of Global Sales, in an interview with the magazine. “We worked with the customers to understand the usage model, and worked internally in our design centers to conceive the idea and bring out the product itself.”

What new technologies and features do security systems need?

The article describes many of the technological features, capacity increases, and specialized service offerings Seagate pioneered — and the industry response to them. “Increasingly our business customers are looking for solutions that provide features and insights they may not necessarily know they need and that requires an understanding of the pain points and the right technologies to address them,” says Xu-dong Guo, a vice president of Marketing for Seagate partner Hikvision. “We are proud to continue our long standing relationship with Seagate, a partnership that has evolved over the past 10 years.”

The piece emphasizes the critical importance of working closely with partners to assess, understand and respond to their needs. “Selecting a technology partner is critical in the surveillance space,” says Jian-jun Zhang, a general manager at Dahua, a leading security systems company and a Seagate partner. “The right partner has to be intimately familiar with the market needs and be able to deliver the technology and scale to exceed expectations. Seagate’s experience and product selection are critical to help Dahua strike that effective balance.”

How to define industry standards

Surveillance-HDD-Dynamic-400x400-Govie-AwardGoing beyond individual customer relationships, the article says, Seagate stays actively involved in technology development and standards bodies, and even helped to establish the Security Surveillance Storage Innovative Technology Industry Alliance, an organization that coordinates and member capabilities working to standardize the storage for security surveillance, which serves to further boost technology R&D and product innovation. “More recently, we became a founding member of an association for unmanned aerial vehicles, in an attempt to understand and define the right storage solutions in this sector,” notes Teh in the interview.

To learn more about what’s driving growth in the video surveillance storage market — “set to grow at a CAGR of 22.41 percent from 2015 to 2020,” according to the article — and to understand more about Seagate’s goals and special capabilities, read the full article in A&S Magazine.

For guidance on what hard drives are the best fit for your own systems and solutions, or to learn about business growth opportunities in security systems and how IT Executives and Surveillance System Integrators are managing video surveillance systems, video data, and leveraging video footage to improve operations, security and other aspects of their business, visit our Video Surveillance System Storage center.

 

Data Storm

The Digital Deluge Is Upon Us

Smartphones have been a major part of our society for almost ten years now. Obviously some regions of the world use them more than others, but no matter what restaurant, movie theater, mall, park, sporting event or even just a normal, stay-at-home social gathering, the smartphone is often at the center of attention (a dominance that is itself, of course, the subject of much pop-culture backlash).

If aliens are observing us, they may think we worship these handheld computers.

These precious pocket devices continue to become more powerful with every iteration. Have you upgraded to the latest iPhone yet? Will you again this summer?

And our data consumption (and data plans) keep evolving to match the pace of growth.

And who can blame us? The smartphone has given us so many conveniences, whether it’s endless access to entertainment, information, or even its original purpose — communication.

But is there a cost? Qualcomm seems to think so based on the infographic below. This foreboding picture highlights not only the growth of smartphone devices, but also the rising data usage and estimates of how much content we suck up as well. (And some of these figures are a few years old — the numbers are that much bigger today!)

Interestingly, when I look at this graphical breakdown showing the data deluge contrasted with network accessibility, it makes my family’s Seagate Wireless and Wireless Plus drives seem even more crucial to our ability to use, view and access what we want, whenever we want it. We don’t need to stream our content from the web when we can instead just take it with us on our Wireless, and stream it wirelessly straight to any device.

Take a look at the steady increase of digital data — does it look familiar to your everyday life?

Cold storage keeps all our data safe, accessible and ready to retrieve

Cold Storage Market is Heating Up

Cold storage keeps all our data safe, accessible and ready to retrieve
As the largest search-engine operator in China, the Beijing-based Baidu responds to billions of search requests each day from people in 138 countries. The company stores and processes massive amounts of data, including websites, images, audio and video documents. To effectively manage it all without driving up costs, the company turned to a system for handling its “cold storage” needs.

Baidu is improving its long-term data-storage capabilities and lowering its costs with an assist from Seagate’s 8TB Archive HDD.

Growing Business

Seagate Archive HDDCold storage refers to data that isn’t accessed regularly, but still must be retained in data centers. Typical cold storage applications include data archiving, object storage and long-term backup. High capacity, low cost and durability are the most important factors for storage deployed in this segment. A number of tech firms, including Amazon, Google and Facebook, offer cold-storage services to businesses and consumers.

To find the right balance of capacity, performance, availability and costs, Baidu designed and developed a rack-mounted server that uses Seagate’s Archive HDDs. The drives—which utilize shingled-magnetic recording (SMR) technology to increase areal density—deliver high capacity and the lowest cost-per-terabyte. That means a reduced total cost of ownership (TCO), since the drives use less power and generate less heat than other enterprise drives.

Seagate Archive HDDs also include self-encrypting drive options for secure data storage and fast and easy drive retirement.

Strategic Agreement

Seagate and Baidu have a multi-year history of working together on research in the areas of cold storage, big data analytics and SMR technology. SMR can improve reliability by allowing Seagate to use fewer heads and disks to achieve new capacity points.

“Our data center storage density can be improved with the help of Seagate’s cutting-edge technology,” said Guofeng Chen, a senior technology manager at Baidu. “With Seagate’s Archive HDD, we can cope with unstructured data more effectively and economically.”

“Hierarchical data storage and cold data archiving helps us protect data and lower our TCO, which is valuable for our customers and our company,” added Liu Chao, senior technical director at Baidu. “With Seagate’s proven storage technology, we can cost-effectively address data growth and storage challenges in big data and cloud environments, providing better services and experiences to our users.”

Paul Qian, Seagate director of cloud and enterprise OEM business, said the company’s success with Baidu in cold storage further strengthens our leading position developing products that serve the varied needs of the enterprise market.

“We’re devoted to helping cloud and Internet service providers around the globe solve their pain points,” he said. “This is a great example of how our technology can deliver a real benefit to our customers and their end users.”

Why Do Gamers Settle — Too Slow Too Expensive or Too Small

Why Do Gamers Settle: Too Slow, Too Expensive, or Too Small?

 

Why Do Gamers Settle — Too Slow Too Expensive or Too Small

What compromise have you made, in your quest for gear and the perfect gaming experience? What have you given up? Is your system slower than you wish? Too expensive? Not quite enough storage space for all the new games you want?

Whether you game on a console, a standard PC or laptop, or a build-your-own PC-gaming rig, you’re always looking for the best balance of features to give you the most fun, on as many games, as you can.

Storage pros and cons for gaming, analyzed

Of course, price is always a factor, when choosing how to outfit a laptop or PC gaming rig. Did you pay big bucks for one component — say, a beast of a video card like the EVGA GeForce Titan X SuperClock? Unfortunately that means you have less to spend on other components… like a bigger 4K screen, decent headphones or an 8-core processor.

Or storage. You know you want plenty of it. And you want it fast.

We asked some of Seagate’s technology experts to analyze and break down some of these tradeoffs, when it comes to choosing storage for a gaming rig, and to ask game experts and enthusiasts for input too. They’ve written a new paper, which I’ll link below.

Hard Drive? SSD? SSHD.

Team Empire relies on Seagate SSHDOne of the biggest issues for gamers, given a certain price range, is whether they want to opt for the speed of a solid-state drive, or the capacity of a conventional hard drive. Then there’s SSHD. As Seagate marketing manager Adam Ciernicki likes to point out (he works with Team Empire, our favorite world-class champion eSports team), “Seagate’s SSHD provides the best of both worlds by combining NAND flash storage with a hard drive — resulting in faster booting and game-loading speeds and less time spent watching progress bars.”

That means you get the speed advantage, but you still get full hard drive capacity. What’s more, Seagate’s Adaptive Memory technology can even improve performance over time, as it learns your gaming behavior. It works completely independently of the operating system and at the firmware level to move your most regularly accessed data into the SSD portion of the drive, accelerating performance to up to five times faster than a conventional drive.

And given the speedy performance and huge capacity, the amazing thing is the price of SSHD — similar to HDD, and way cheaper than SSD.

How do you get all that goodness? Here’s the analysis.

laptop thin sshd 500gb hybrid driveHow does SSHD do all that? And what’s the real benefit to gamers?

Check this out, here’s that paper I mentioned — our tech experts put together some deeper analysis into what happens when you work to balance speed and cost in high-capacity storage for gaming:

  • How fast do SSHDs move data?
  • How does the technology work?
  • How do real-world gaming speeds compare on SSHD vs HDD vs SSD?
  • What do the tests show? What do game experts and enthusiasts say?

Read it here. Bottom line? Gaming storage needs have seriously evolved, and Seagate Solid State Hybrid Drives (SSHDs) — for both game consoles and personal computers — are purpose-built to deliver the blend of SSD-rivaling performance, traditional hard drive value and capacity that the world’s gamers demand.

President Obama 2016 State of the Union

State of the Union: Positive? Negative? Ask the Data

President Obama 2016 State of the Union

The State of the State of the Union

WIRED magazine delivered its own intriguing message, in response to President Obama’s State of the Union message of Tuesday night. The message is one I tend to agree with, regardless of the subject, or the issue, or what statesman or politician is involved: Look to the data. Trust the data.

In this case, WIRED is calling into question various pundits’ commentaries on the meaning, or at least the tone, of Obama’s address. Well, perhaps not calling into question — but suggesting a path to a clear-headed assessment. You heard me: data.

Writer Issie Lapowsky says rather than just guessing, or polling listeners, or letting our feelies determine our reactions and comments regarding Obama’s speech, lets do some analysis of the actual language the president used.

Most optimistic? Most cynically political?

“Pundits have hailed it as one of the most optimistic State of the Union addresses of Obama’s presidency, but a closer look at the data says otherwise,” says Lapowsky.

The article then details how WIRED asked a natural-language-processing firm, Trajectory, to analyze all of President Obama’s State of the Union addresses since 2009, and compare them to this week’s speech.

Whether you personally thought the speech was full of good feelings and positivity, or not — you’ll be interested to review the charts and graphs Trajectory put together, and the conclusions.

The short answer: Obama’s speech “was neither his most positive nor his most negative but smack dab in the middle.”

It’s more complicated than that — see the charts

Obama State of the Union addresses

On the other hand, the analysis did show that although Tuesday’s speech featured about average optimism for the President, “it did end on a higher note than any address before it, and that’s saying something, considering President Obama’s speeches all follow that pattern.”

WIRED has a fantastic reputation for getting into the details to explain broad conclusions, and this article is no exception — it’s well worth perusing top to bottom, as Lapowski shows us data on Obama’s language regarding all the many difficult topics the president addressed on Tuesday and has faced over the past seven years, from economic collapse in 2009, through Osama bin Laden and terrorism, healthcare reform and mass shootings.

Beyond that, you can even play with Trajectory’s tool yourself, to try to analyze or at least explore some presidential speeches, and uncover your own revelations among the in-depth data available on each SOTU address, political perspectives, economic and budgetary concerns, educational directives, and social issues.

Opinions on all these may vary. Conclusions from the analysis might differ.

But the data is the data.

People love them some movies. So they need them some bandwidth

Internet Speed Tripled in Three Years; Thanks Video

People love them some movies. So they need them some bandwidth

Is that enough speed for ya?

The Federal Communications Commission (FCC) reported last month that average internet download connection speeds in the U.S. have jumped in recent years, reaching almost 31 megabits per second (Mbps) in September 2014, a rise of 300% from the average 10 Mbps in March 2011.

Consumer use of streaming video, downloading of content and use of online video games have all exploded, creating increased demand for bandwidth as providers try to keep up. Still, speeds in the U.S. continue to lag behind many countries, including Canada, France, Germany and Japan. As of 2013, according to the FCC, the United States ranked 25 out of 39 nations in bandwidth. The country with the world’s fastest download speeds that year was Luxembourg, with average speeds of 47.32 Mbps.

People love them some movies

The FCC also said that consumption of video drives more than 60 percent of America’s Internet traffic, and continues to rise (much of this video coming from hard-drive-based servers, storing 100TB of data each, and streaming between 10,000 and 20,000 movies simultaneously, says Computerworld).

The FCC’s current standard benchmark for broadband speeds is now 25 Mbps for downloads (compared with 4 Mbps five years ago).

Infrastructure required — did you get your upgrade?

“Faster, better broadband will unleash new innovations and new services to improve the lives of the American people,” said FCC Chairman Tom Wheeler, in a statement, and according to the report, the FCC holds Internet providers “accountable” to achieve improvements.

The FCC noted that today’s download speeds are much more likely to achieve advertised speeds than they had been in 2011, based on data the commission collects from monitoring boxes deployed voluntarily by consumers in over 5,000 U.S. homes.

enterprise-capacity-3-5-HDD-10tb-dynamic

Seagate’s First Helium: Lowest Power and Weight In Class

enterprise-capacity-3-5-HDD-10tb-dynamicToday’s an exciting day for Seagate, marking another milestone for our industry-leading technology teams — the launch of our first helium drive, a 10TB enterprise-class hard disk drive.

Based on the 10th generation of our nearline product, this new 3.5-inch drive specifically targets the fast-growing cloud-based mega data centers — providing maximum storage capacity with the lowest power and weight.

Helium — Why Now?

Seagate’s strategy around helium has been a subject of discussion for some time now; considering Seagate’s longstanding technology innovation leadership, some have wondered why we did not leverage it sooner. While others rushed to market with 6TB- and 8TB- based helium products, we were able to leverage our existing technology to offer the same capacity air drives at much lower costs.

Using helium, we’re now able to pack as many as seven disks into the 3.5-inch form factor and thus deliver the industry’s lowest power and weight, without sacrificing performance. This results in an optimum total cost of ownership for cloud-based data centers, since the higher cost of helium is offset by the savings from lower power usage and weight.

How to get it right — clear technical advantages

Today’s launch also shows the importance of getting it right, with a product that delivers clear technical advantages. Seagate’s helium technology leverages 20 years of sealed-drive design. We are using technology innovations that make our drive more robustly sealed. Digital-environmental sensors improve reliability by measuring humidity, pressure and temperature inside the drive, and our hermetic-interconnect technology enables higher-data-rate heads and higher pin counts.

Cloud-based exabytes are expected to reach 60 percent of the data center market by 2020. The 10TB helium drive is perfect for this space and an important step in our strategy to build a broad and flexible product portfolio. As data complexity grows, user requirements are also becoming ever more diverse. We have seen how certain customers in cloud-based data centers are increasingly focused on reducing weight and power. Other customers continue to seek solutions that optimize cost balanced with performance. With our mix of helium and air drives, we now offer a comprehensive set of customer-driven solutions to a broader-than-ever range of users, in new as well as traditional customer spaces.

Our new robust 10TB Enterprise Capacity 3.5 HDD has already secured strong market acceptance from key customers including Huawei and Alibaba, among others — a testament to its ability to address the unique storage demands of cloud-based data centers. There is still no other storage technology that meets the needs of this large and unique market segment as well as HDDs. Read the press release to find out more.

Seagate NAS HDD 8TB

New Seagate NAS HDD 8TB Delivers Highest Capacity and Performance

Seagate NAS HDD 8TBThe newest network-attached storage (NAS) hard drive from Seagate delivers the biggest capacity available for small- and medium-sized businesses.

By 2020, digital bits will rival the number of stars in the universe. Our digital universe is doubling in size every two years, so it’s essential that data can be captured, analyzed, and archived — anytime and anywhere. NAS is the ideally suited solution, and demand for NAS — and for higher-capacities — keeps growing.

The new Seagate NAS HDD 8TB is the largest NAS-optimized drive on the market, delivering a third more capacity than competing solutions. That means businesses will need fewer drives — and fewer NAS boxes — to meet their data-storage needs. The new 8TB drives are designed for enclosures with up to eight bays, delivering 64TB in a single eight-bay desktop form factor.

Why customers prefer the Seagate NAS HDD

Seagate has unsurpassed expertise in NAS storage because, in addition to our 35+ years as hard drive technology leader, we make all three integrated elements of NAS systems — besides internal hard drives, we develop our own NAS software operating system, and full NAS systems down to the chassis hardware. Seagate offers our own broad and flexible portfolio of NAS systems, with our NAS, NAS Pro and Business Storage network storage solutions. We also work closely with some of the industry’s other best NAS system makers. So Seagate’s design teams have a complete understanding of the performance, reliability and user experience requirements of NAS devices, from design through manufacturing.

With the addition of this newest NAS drive, Seagate now offers an 8TB capacity point across all three of its NAS product lines: NAS HDD, Enterprise NAS HDD (which has a workload rate limit of 300TB per year) and Enterprise Capacity 3.5 HDD (a yearly workload rate limit of 550TB).

“For our business customers, this means it’s no longer about making a choice between capacity and application,” explains Joni Clark, global NAS segment manager at Seagate. “Now, we offer the same big capacity across the board, and all you have to do is choose the right drive for your workload environment.”

What is the “right” drive?

How do you know if our NAS HDD is the “right drive,” or if some other drive is a better fit? Choose the Seagate NAS HDD for:

  • Collaboration and sharing at home or in the office
  • Virtualization and remote access in small and medium-sized businesses
  • Multimedia server and storage for your home entertainment
  • Backing up and keeping your digital content safe and sound over the long haul

Seagate’s enterprise and client-computing experts have teamed up to produce a series of videos that help show why it’s so important to pick the right drive for the right job. Check some of those out here.

NAS-Optimized Hard DrivesThe new Seagate NAS 8TB HDD is optimized for a diverse set of NAS use cases including backup and disaster recovery, print and file servers, multimedia storage, archiving, file sharing and virtualization. In addition, industry-leading NAS manufacturers including ASUSTOR, QNAP, Synology and Thecus have qualified the NAS HDD 8TB for compatibility in a number of their products.

“Our customers are finding themselves under more pressure than ever as the volume of data they need to deal with continues to increase dramatically,” says David Chiang, a GM with QNAP. “The new Seagate NAS HDD will offer professionals a huge capacity with which to easily manage their growing amount of data.”

This high storage density gives small businesses the flexibility to address today’s data challenges while preparing for the future, says Clark. The average amount of data a small- and medium-sized business (SMB) needed in 2013 was roughly 8TB. With data content doubling every two years, an SMB’s storage needs will grow to 32TB in 2017 and 64TB in 2019.

Bigger punch in a smaller box

“With this drive, you can pack more punch into a smaller box,” Clark says. “You don’t have to purchase an additional NAS enclosure to carry more data.”

Not only does Seagate have the highest-capacity NAS drive available (other companies’ options top out at 6TB) but it also offers the lowest total cost of ownership (TCO), the fastest performance and best-in-class data-protection features.

The NAS HDD 8TB has sustained data rate of 216MB per second and a 50 percent better endurance rating than other NAS drives (it has a 180TB-per-year workload rate limit, compared to competitors’ 120TB-per- year rating).

Seagate’s NAS HDD 8TB also delivers a better TCO than any other NAS drive; it’s 25 percent more cost-efficient than a 4TB or 6TB drive in a basic 32TB NAS enclosure. And the NAS HDD 8TB also offers a one-of-a-kind optional Rescue Data Recovery service to protect against potential data loss.

“We have the biggest, fastest, most efficient and reliable NAS-optimized hard drive out there,” Clark says. “There aren’t many small businesses that can afford their own dedicated IT department. Our Rescue Data Recovery service gives them access to IT professionals who are ready to assist them, 24/7.”

NAS-optimized HDD difference