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The Digital Den

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Jon Van Bronkhorst

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My name is Jon van Bronkhorst, and I’m the Executive Director of Product Marketing for the retail group at Seagate Technology. I deal with the Seagate products that you find at retail places like Best Buy, Fry’s, Tiger Direct, Amazon and others. Anything that comes in a cardboard retail box that says Seagate on it… I am lucky enough to deal with those. The fun part of my job is that, as a true geek, I get to help develop products that take the best of technologies and deliver them in easy to use consumer solutions. I’ve been dealing with computers and technology products since the 1970’s. I started taking digital photographs in 1997. Worked on my first personal computer in 1978. Got my first cell phone in 1989. Yes… I’m an early adopter!

Customers love FreeAgent Theater+

Watch this video to see clips from several consumer reviews of the Seagate FreeAgent Theater+ home media player.

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iPad in Hand – First Impressions

OK…. I was one of those 300,000 people who plunked down their hard earned money to purchase an iPad on the first day it was available. I actually ordered it online on the first day it could be ordered, and then just sat around at home and waited for it to arrive on Saturday (my [...]

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iPad Launch – Just Around the Corner

If you’re anything like me, you are anxiously awaiting the April 3 launch date of the Apple iPad. Information continues to leak out slowly about this next generation product from the geniuses over at Apple, but soon enough all will be revealed as we get our hands on the much anticipated iPad. Just this past [...]

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Seagate Top Grower in Everything Channel Report

Everything Channel (www.everythingchannel.com) today published the 2010 CRN Bestsellers List, and Seagate was included in the top growth spot for retail external storage devices. This reflects the success that Seagate has had from its intensive investment in its retail business over the past 3 years, and its successful product line with FreeAgent. External Storage is [...]

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The Apple iPad – My Personal Questions

March is just around the corner. And we are at about the halfway point between product announcement and availability. The iPad is coming. From the very day of the product announcement, we have all been filled with questions, enthusiasm and doubt about this next product from Apple – the veritable king of all things marketing. [...]

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A Quick Tutorial on Drive Formats

I get a lot of questions from people about drive formats, and compatibility across the most prevalent operating system platforms – Windows and Mac. So I thought I’d write a short primer on the formats for use with and between these two primary operating systems. NTFS, HFS+, FAT – These are the primary formats that [...]

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Did You Get a Flip Cam As a Gift? Want to know how to enjoy it more?

Are you one of the millions who received a Flip video camera as a gift over the holidays? If you are, what are you doing with it now? Have you taken a bunch of really great, short video clips with it? I bet you’re looking at them either on the small screen of the camera [...]

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Seagate FreeAgent DockStar – What is it?

Seagate started shipping its FreeAgent DockStar product this past fall, and there are still lots and lots of questions about what it is, what it does, how to use it, and why someone might want it. So I thought I’d give some blog space to trying to expand on the capabilities of DockStar. Let’s start [...]

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How to Format a Windows Disk Drive for a Mac

I get this question a lot – I have an external hard drive that is NTFS formatted (Windows format), and I want to reformat it for my Mac (HFS). How do I do that? And you know what? It’s not nearly as easy as it should be! There is one trick to it that is [...]

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USB 3.0 is here now!

Seagate Technology today announced it’s first USB 3.0 external storage product – the BlackArmor PS-110 USB 3.0 Performance Kit. With the advent of larger data files and larger data collections, the need and desire for higher performance drive interfaces has been growing rapidly over the past couple of years. The time it takes to copy [...]

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