— By Steve Pipe
The “One Night Only: A Celebration of the Live Music Experience” event features live performances from GRAMMY winners Robert Cray, Shelby Lynne, Mavis Staples, Dave Koz, Jonny Lang and others. In addition, the event will feature historical footage from the GRAMMY Foundation’s preservation archives.
In support of archiving and the preservation of music, Seagate’s hard drives are the storage devices of choice for the GRAMMY Foundation and the company will serve as the presenting partner of this year’s event.
“This year’s One Night Only event will showcase how live music has impacted our culture and the music industry itself, featuring not only great live performances from past Grammy winners but also amazing footage from landmark events like Woodstock, Farm Aid, Lollapalooza, and many more,” said Tim Bucher, a GRAMMY Foundation board member. “Seagate is a natural fit for this event because its hard drives are used by countless musicians, creative professionals and consumers for storing and securing their valuable data.”
Rocky Pimentel, EVP and Chief Sales and Marketing Officer, said the company’s association with the GRAMMY Awards helps generate buzz for the Seagate brand among trendsetting creative artists, along with consumers and the media.
“Musicians and music fans create, store and share a ton of digital content,” Pimentel said, “and this event helps us connect with them. Whether they’re using our storage in a music-recording studio, on a desktop, or in the cloud, these customers use Seagate products every day. The GRAMMY Awards week is the most important one in the music business, and we’re very pleased to be associated with this exciting event.”
To learn more about Seagate’s support of musicians and other creative artists, visit the company’s Creative Professionals Program web site.